His office is the live broadcast room, and the large room outside is where a dozen employees are processing orders, shipping and after-sales. In Special Database addition to live-streaming sales of jewelry and jade products, Xiaoxu will also record various jade-related knowledge videos. As of November 10, he has 917,000 fans on Kuaishou, and has released 51 video works and 7 graphic updates. During the visit, Xiao Xu was broadcasting live with Special Database his wife whom he met on Kuaishou Live. In my opinion, the entire live broadcast process is like an ordinary family telling the neighbors about the features of the product.
And letting their wife try it on on the spot, selling thousands of products in this way. The training and services provided by the Kuaishou live broadcast base played Special Database a key role in the improvement of video quality. When there was no live broadcast, these videos continued to help Xiaoxu sell jade products one after another, bringing in more fans focus on. This kind of operation mode in which the merchants Special Database themselves are the anchors to establish a professional and industry "personnel, IP" through live broadcast and video, and then rely on the industrial belt and base services to directly sell products.
To consumers is still the mainstream mode of Kuaishou. one. It's just that the biggest risk in this operating model is the sustainability of the anchors. For the young Xus, it seems Special Database that they don't need to think too much about this issue. For live broadcast bases, they need to cultivate more such merchants to participate in live broadcast, otherwise large-scale services cannot be realized. For the Kuaishou e-commerce platform, in addition to strengthening the large-scale service capabilities of leading anchor merchants, it is also Special Database necessary to continuously expand new merchants and improve content quality with the help of the base's service capabilities.